Google ads has search platform, display platform, video with YouTube and the Google Display Network so there's really no other marketing channel like it, there's so many different things you can do with Google ads they have so much data in terms of analytics, they can follow people around the internet basically because Google Analytics is on every single website you visit so Google ads is really the best platform for advertising in my opinion.
But there are some alternatives that can help you spend your budget in optimal ways so maybe if you've already maxed out your Google Ads account even if you want to run other ads alongside Google we're gonna show you some alternatives that we highly recommend using:
You can import your Google Ad search campaigns directly into Bing ads, they don't have the same display or video capabilities that Google does but in terms of search ads Bing ads will perform as well or better than Google ads in my opinion and in my experience so if you take your Google ads campaign you can import it directly into Bing ads all you need to do is create an account set up your billing and you can have Bing ads running by the end of the day.
This is the closest thing to the Google search platform because it uses the Bing search engine, it uses about 50% of the Yahoo search engine so you get a ton of search volume and if you're not using Bing ads you're just missing out on those opportunities and generally there's not as much competition because not as many advertisers are using Bing ads; when people start they generally go to Google and then the bigger advertisers focus the most on optimizing their google campaigns and Bing ads is usually secondary so with Bing ads; you can usually get lower cost clicks than Google and you can get the similar results especially with certain industries, Bing ads can perform really well so highly recommend at least testing Bing ads.
This is the number one in this list that i would recommend you test because there's really really great results coming from Bing ads.
Facebook ads have a lot of different products: facebook, Instagram, audience Network, Messenger whatsapp and workplace so they have a lot of different ways that you can advertise with Facebook.
Facebook and Instagram are huge, you can target all of these different ad network where people are looking through their social media pages and you can serve them really targeted advertisements. Facebook has a ton of data about their customers because everyone goes on Facebook and likes pages, they basically will tell Facebook what they enjoy doing and then in addition to that the Facebook pixel is somewhere to Google Analytics net, basically every website your visit probably has a Facebook pixel on it and that Facebook pixel get so much data about people that when you're able to target, you can find people with really really targeted interests related to what you're trying to sell.
Facebook Ads is a great platform and it's something you should definitely test if you haven't already.
My favorite thing about Pinterest ads is you can return visual ads to people as they're searching keywords, it's a really great way to target people who are actively looking for something useful and if you return a useful advertisement and involve your products and services in there, you can get a lot of results from Pinterest it's really great for shopping, fashion, home decor, travel, food; those types of niches are great on Pinterest.
Pinterest ads will help not only grow your Pinterest profile but they'll drive a lot of targeted clicks to your website and people that will convert so highly. I recommend trying Pinterest ads because you can target keywords there as well.
If you have an e-commerce website, if you're selling; Amazon ads can help you reach people who are actively browsing Amazon and shopping. They have a video that you should watch if you're not familiar with Amazon advertising but some of their products:
Sponsored ads: you could reach Amazon customers with cost per click ads for your products, display ads, video ads, you can build a multi-page website on Amazon for your brand, if you have an already a Shopify store you can sell on Amazon as well and run these ads.
I highly recommend trying Amazon ads if you're running ecommerce, if you're trying to sell products because the people who are browsing Amazon are ready to buy, you don't generally just go to Amazon and browse and browse generally you're going to Amazon with a purpose so it's a great way to reach people who are kind of in the buying decision process.
LinkedIn ads have a ton of different ad products: Feed ads are the most popular, message ad you can actually reach people right into their email box in LinkedIn, text ads, dynamic ads, programmatic display ads so a lot of different ways that you can reach people, they also have video ads as well some of their features: conversion tracking, contact targeting, lead generation...
If you're trying to drive leads especially B2B leads, LinkedIn is a great way to do that. You're reaching people who are trying to grow their professional network so it's really more geared towards people who are either trying to find jobs or advance in their industry or trying to find information related to their industry.
I highly recommend trying LinkedIn especially if you're looking for more Business to Business type advertising opportunities.
Adroll is great for retargeting in my opinion so if you want to run more retargeting ads, Admiral is a great way to do it. They have a ton of integration: Shopify, WooCommerce, Magento, Bigcommerce, any of these e-commerce and mail services: MailChimp, HubSpot Marketo...
Shoppers are all over the internet, Adroll reaches them wherever they are whether that's across top sites, Facebook, Instagram or directly in their inbox so with Adroll what you do is you set up the pixel on your website then they're able to use that data, they try to find the people who have visited your website And retarget them with ads as they're browsing the internet and bring them back to your website.
It's a great platform that gives you access to a little bit more inventory than Google, you can use dynamic ads as well so you could actually see the specific products people have come to your website to visit and you can serve those ads back to them.
I highly recommend using Adroll especially if you're looking to set up more retargeting ads.
Twitter has a couple different options for you: you can either do promote mode if you're looking for something a little bit more hands-off, they'll automatically promote your tweets specifically the tweets that are performing the best for you so if you're tweeting a lot you don't want to launch a Twitter ads campaign you just want some of your tweets to be promoted that have performed well.
Otherwise, you can launch a Twitter ads campaign: they have a lot of different options: quick promote, create a followers campaign, create a tweet engagement campaign, create a website clicks or conversions campaign, app installs, promoted video views, awareness so they have pretty much any single type of goal that you're looking for whether you're trying to grow your followers or you're trying to drive traffic to your website or you're trying to encourage people to download your app, twitter has a lot of different ways to reach people who are using their platform.
Twitter ads is worth trying for maybe a smaller budget or maybe trying to grow your Twitter brand.
It's native in search advertising using the AOL, Yahoo, tumblr, Huffington Post and TechCrunch so it says they serve two billion ad impressions per day, 1 billion monthly active users; 165 billion daily intent signals. They a different ad formats: search ads, image ads, video ads.
It's kind of similar to Google ads but not nearly as good, they offer some of the same type of ad formats that Google ads does in terms of search ads, image, video, app installs so you can try to reach your goals with using some of their different ad formats.
It's definitely something that's worth testing if you're looking for ways to spend your budget.
Any of these eight AdWords alternatives are great places to spend your budget and test, obviously if you're getting optimal results from Google you don't necessarily need to use a ton of different other ad networks.