Making money online is getting harder and harder every day for beginners. Publishers mostly rely on organic traffic from search engines (mainly Google search) and SEO to get revenue from their websites. However, this may not be enough to get ad clicks and ad impressions. Besides organic traffic (SEO) is extremely competitive and very slow to see any kind of results from it, especially for new websites.
While organic traffic remains a very reliable way to get quality traffic and works really well for high-quality websites, it may not work for small websites.
That's why various publishers resort to paid traffic means for their websites, and they make money placing ads for their visitors. This is called traffic arbitrage or digital arbitrage.
What is Traffic Arbitrage (Digital Arbitrage)?
Traffic arbitrage is a business model in which publishers buy traffic at a lower price and redistribute it to monetise it.
Publishers who buy and sell traffic are called media buyers. They redistribute traffic by buying it from one platform and selling it to another. Media buyers sell traffic at a price higher than they bought it for, thereby gaining profit.
Example: You bought traffic in Facebook Ads for $50 and sent it to a page with a hotel reservation search form, which generates $60 in income. The difference in revenue – $10 – is the profit from the traffic arbitrage.
This is a simple example; in practice, making a profit from traffic arbitrage is more complicated. You must continually experiment and optimize and always pursue the main goal – to spend less money on buying traffic than the income you will generate in the future.
What is Adsense Arbitrage?
Adsense Arbitrage means getting traffic to your website using paid means and converting that traffic into paid clicks and impressions by running Adsense ads. The goal with Adsense arbitrage is to earn more money through Adsense ads than the initial expense made on buying traffic for the website.
Google Adsense is by far the best platform to sell traffic to, with the highest paying ad clicks and impressions; that why, adsense arbitrage is the most common type of traffic arbitrage.
To understand more, i'll give you an example: A publisher "A" bought traffic on Facebook ads platform for $20 and as a result he was able to drive to his website 1,000 visitors from which he got $5 as profit from Google Adsense.
You can see that publisher "A" lost in this arbitration operation -$15 so he must make adjustments in the advertisement and in his article in order to be profitable; and this is what we will share with you today in this comprehensive guide where we will talk about Adsense Arbitrage and Viral content because they have a close relationship.
But let's go to publisher "B" who applied all our advices and bought an ad on Facebook Ads for $20, but he was able to drive 12,000 visitors to his article or website, so the net profit he got from Google Adsense was $84, making this operation profitable 320%; and here lays the difference between one media buyer and another.
What is Viral Content?
Viral content is any type of online content (blog articles, videos, images, infographic...etc) that achieve a high level of awareness due to shares and exposure on social media networks, news websites, aggregators, email newsletters and search engines.
A single piece of viral content can generate significant amounts of exposure and traffic to your website.
Viral content is relatively cheap compared to paid ads because most of the traffic that you get comes from social shares.
But there’s a catch:
Viral content is tough to pull off, viral content or viral marketing is a science that is taught in major companies and its purpose is to create a piece of content or an advertisement that spreads virally through the internet and that has a nature that makes the viewer want to share it with friends.
Those companies do not make a successful viral advertisement at first glance, but rather that comes after a lot of testing and analysing. But don't worry, we gonna give you everything you need to find and create viral content in this guide.
Terms You Should Know in Adsense Arbitrage
1- What is CPC?
The term CPC is an abbreviation for Cost Per Click, which means the cost of one click. This term is always used in advertising.
If you want to buy ads, you want to get the lowest CPC possible, but if you are the one who sells ads (which is what happens in the case of Adsense) then you want CPC to be the highest possible in order to increase your profits.
2- What is CPM?
CPM stands for Cost Per Mile or Cost Per Thousand Impressions. There are some ads that are not billed by each click, but by impressions.
Impressions mean the number of times your target audience sees the ad, and this is what some platforms use to calculate the cost of ads, such as Facebook.
For example, in order to get 1,000 impressions for your ad, you may need to pay $20, and most often this is the type of ads that aims to interact with the audience.
3- What is CTR?
The term CTR is an acronym for Click Through Rate, and it means the percentage of clicks on the ad out of the total impressions obtained by the ad or link.
For example, it is well known in the SEO world that the first result on the search results page has 34% CTR, meaning that out of every 100 searches for a certain keyword, the first result gets only 34 clicks, and we can apply the same thing to Adsense ads: from every 100 visits your site gets, how many people click on the ads.
This metric is very important in determining the extent of your profitability from Adsense, and also from the Adsense Arbitrage process itself, which i will explain to you in more detail later.
4- What is RPM?
The term RPM is an acronym for Revenue Per Mile, and it means the profit you get for every 1000 visits, it is similar to CPM but to calculate profit not cost.
This term is used a lot in the field of Adsense Arbitrage, because it is a good measure to evaluate profit from ads, and anyone who depends on Adsense should know exactly what is the average RPM of their site.
Cost Per Click
It depends on targeted audience/keywords and competition
Cost Per Mile/Thousand Impressions
It depends on targeted audience/keywords and CTR
Click Through Rate
It depends on creative design and ad copy
Revenue Per Mile
It depends on traffic quality and website niche
Now you know all the necessary terms, and you also know what is meant by Arbitrage, it is now time to know how Adsense Arbitrage works so you can get the full picture.
How does Adsense Arbitrage Work?
As explained before, Adsense Arbitrage is the simultaneous buying and selling of traffic where you buy traffic to your website from advertisement platforms and sell it to Google through running Adsense ads in your website.
Let's suppose your website has an average RPM from Adsense of $5, so you need to create an ad that brings you 1,000 visits for a cost less than $5.
You can create a paid advertisement on Facebook ads or on the Bing ads in order to try different types of traffic and different targeted audiences until you get the result that you want.
You may bring 1,000 visits from a certain advertisement platform, but the CTR is very low, this means that this ad is not good and it will require to you pay more for it to run. Thus, this traffic source is not suitable for you.
This is, in short, what Adsense Arbitrage is all about; it is a game of calculations and data analysis that you have to master all of its factors in order to make a profit.
How Much Profit Can You Make From Adsense Arbitrage?
Before talking about the profitability of that business model, you need to know that Adsense Arbitrage is the easiest way to make money online as it requires no technical skills and a very low budget to start compared to other online business models like affiliate marketing and digital advertising and also it has low investment risks.
There are a lot of people who are making five figures and six figures a month from Adsense Arbitrage and they're doing exactly the same process which is buying traffic for cheap and selling it to Adsense to make a profit.
Of course, not every website, niche, traffic source, CPCs are the same, so that means it's not going to be that profitable for everyone.
It really depends on how much you're buying website visitors and how you're monitoring them so they can engage with Adsense ads.
What Google Thinks of Adsense Arbitrage?
Google is the biggest platform in the planet that makes money from traffic arbitrage, buying traffic from publishers (bloggers, app developers, service providers...etc) and selling it to advertisers (brands, affiliate marketers, advertising agencies...etc) and making a profit.
Just like Adsense is for publishers, Google ads (previously Adwords) caters to advertisers. With these two services Google takes the role the middle man redistributing traffic from publishers to advertisers.
So, Google has to make sure that publishers gain from Adsense Arbitrage is not affecting advertisers who are paying for Google ads. Publishers will have to ensure that they are not violating any policies of Adsense or Adwords while engaging in digital arbitrage.
Let’s try understanding how Adwords fits in Adsense Arbitrage cycle.
Adwords’ guidelines suggest that users should not have destination pages with duplicate/insufficient original content and/or designed with the primary purpose of displaying ads.
Likewise, from Adsense’s point of view, the guidelines state that users should not have artificial traffic sources such as incentivized clicks or click bots. The guidelines also recommend having proper monitoring of the traffic sources.
Simply put, Adwords hates suspicious destination web pages and Adsense hates traffic coming from suspicious sources. But as long as you follow Google's guidelines (which we will show you exactly how to do), your Adsense Arbitrage business should face no harm from Google.
So, it is imperative that invalid traffic should not be brought to the website. Publishers should keep monitoring the traffic that they have paid for in order to take advantage of traffic arbitrage.
How to Get Started on Adsense Arbitrage?
As mentioned earlier, Adsense Arbitrage is the easiest business model to make money online, but that does not mean that you can make money from it effortlessly.
The whole catch with Adsense Arbitrage is that the tools you need and the skills required are easily acquired, and beginners should have no problem getting started on it.
With that being said, we are gonna break down everything you need to have to get started on this business model.
What do you need to start?
- Ⅰ. A full functioning website:
You obviously need a website, so you can place ads in and drive traffic to, but websites purposed for Adsense Arbitrage need to have these three qualities:
The website needs to load very fast for visitors or else they will bounce from it, which leads to a significant lost in traffic thereby revenue.
2- Shareable post pages:
Content pages on your website need to include social sharing buttons and widgets to facilitate spreading your content through the web for visitors.
3- Mobile optimized:
Most traffic to your website is gonna come from mobile devices, so you need to make sure that your website is fully optimized for mobile devices.
- Ⅱ. An Adsense account:
Google Adsense is the most popular advertising network around and the best way to monetize your website traffic with display ads. This ad network offers a wide range of ad units for multiple placements and devices and includes optimization tools.
To apply for an Adsense account, there is some requirements that you need to adhere:
✅ You need to be at least 18 years old.
✅ You need to have an active Gmail account that isn’t linked to an Adsense account.
✅ You need to have a website, and that website needs to meet all of Google’s terms of service.
✅ You are only allowed to have one account.
In this guide we are gonna show you the simplest way to apply for your Adsense account.
- Ⅲ. Paid traffic:
Website traffic is key in Adsense Arbitrage in order to get ad clicks and impressions, so you need to choose an advertisement platform to buy traffic from.
There is no specific rule for choosing a paid advertising network for Adsense Arbitrage; it depends on the website's niche and type of content.
With that being said, there is one rule of thumb when choosing a paid advertising network: cheap and high-quality traffic.
You should stay away from adverting networks with a lot of artificial traffic like ad exchange networks and the ones with expensive traffic like Googe ads and Amazon ads. And of course, in this guide, we gonna share with you the best advertising network to start with.
How to start?
To create a website for Adsense Arbitrage, you need three things:
- A domain name:
- You need to purchase a reliable domain name (.com, .net, .online...etc) for your website.
- Don't use a free domain name for Blogger or Google Sites or freenom.com for your website.
Cost: Free to $14.60
- A hosting plan:
- Choose a hosting provider that have WordPress as a website builder.
- If you are planning on sending more than 10,000 visitors per month to your website, you need to buy a VPS hosting.
Cost: From $11.88 to $70.40
- A WordPress theme:
- In Adsense Arbitrage, installing a viral theme in your website is necessary to get all the features you need.
- Although we do not recommend a free theme for Adsense Arbitrage but you can use it to start; you should stay away from those pirated themes, though.
Total cost for website creation: From $70,88 to $150
Preparing your website for Adsense Arbitrage is a very important step, that's why we have a guide for you, where you can learn step by step how to create a viral website for Adsense Arbitrage.
We create unique content at this point just to get accepted in Google Adsense, most media buyers outsource content from platforms like "Fiverr" by hiring a writer to write original content for their websites.
You can write articles yourself or hire someone to write it for you. You need 12 to 20 unique 1,000 or more words articles.
The best platforms to hire a writer:
Cost: $5 to $15 per article
Or you can find articles and hire someone to rewrite them for you from here:
Cost: $3 to $10 per article
Total cost for content creation: Free to $300
Google Adsense is the advertisement network that we are selling our traffic to. And obviously, having an Adsense account is mandatory for Adsense Arbitrage.
First we are gonna talk about how to create an account then, we are gonna show you how to get approved.
to create an Adsense account:
First: Sign up for Adsense:
- Go to Google Adsense.
- Sign up with you email address.
Second: Add Adsense ads to your website
- Add your website domain name in your Adsense account.
- Grab the Ad code and paste it in the head section of your website.
Third: Wait while your account is reviewed and either accepted or rejected.
It's not a science to get approved in Google Adsense, you just have to follow Google's policies.
Here is some guidelines that work every time in getting Adsense approval:
- Buy a reliable domain name (.com/.net/.online....).
- Create between 12 and 20 original articles.
- Submit your website to Google console and Google analytics.
- Use a professional email address ([email protected]) to sign up in Adsense.
👉 Contrary to what is being said on most blogs, your website does not have to be old and you don't need any amount of traffic to get accepted in Google Adsense.
👉 The review process can take up to two weeks.
👉 If you get a rejection email, it's not the end of the world. They will include reasons of rejection, just fix them and re-submit your website.
Now that you have been accepted by Google Adsense, you need to place ad units in your website.
To do that, head to your Adsense account and:
1- Turn off automatic ads (if it's on):
Go to Ads > By site > Edit, and turn it off.
We don't want Google to put ads automatically, we want to have full control of the ads in our website.
2- Create ad units and put theme in your website:
Go to Ads > By ad unit, and create three "display ads" for your head section, footer section and side bar. create four "in articles ads" for your blog posts.
Ads placement is very important in Adsense Arbitrage as it can impact our revenue significantly. To learn more about the ideal ads placement check out this Ad placement guide.
In order to not waste a lot of money in testing articles and hoping for them to go viral, we are going to
find articles that have already proven success. To do that we need to spy on existing articles to find the
Now, there is two ways to do that:
1- Spy on native ads:
Media buyers around the world use native ads to advertise their content, and with the help of a spying
tool we can find which ads are profitable and that's by finding the ads that ran longer because we know
that they're working for others.
Spy tools enable you to find the articles behind those ads which is our goal.
2- Spy on content:
We do that by using content spy tools which allow us to see articles in all the web and how popular they
are (how many times they get shared on social media).
We are gonna share with you the best free and paid spy tools in this guide later on.
Total cost for spy tools: Free to $140
At this point, we don't need to write an article from scratch. Instead, we are gonna rewrite the viral article that we found.
You can rewrite it yourself or hire a writer to do it for you from "Winning Article" platform. Either way you should always check if your article is unique by running it on a plagiarism checker.
After that comes an important step of writing the article:
It's always better to split you article into 4 or 5 pages using the Next/Back buttons, as it's a proven way to increase your revenue but you should be careful in your ad placement to not get banned from Adsense.
You can learn more on that from this ad placement guide.
Total cost for rewriting: Free to $10
Now that you have a unique article, you are ready to start the first part of Adsense Arbitrage, which is
To do that you need to follow these simple steps:
1- Choose an Advertising platform:
For beginners, we recommend Facebook ads, as it's the easiest platform to start with and has no minimum
Other platforms you can choose from:
Taboola: minimum deposit: $100
Outbrain: minimum deposit: $100
You can learn more in this "Best advertising networks for Adsense Arbitrage" guide.
2- Create and ad copy:
You need an eye catching image, a strong headline and a good description.
You can spy on ads for inspiration or even copy the good ones that fit your article's niche.
Creating two ad copies is recommended but not mandatory as there are some media buyers who just use
one ad copy to test articles.
3- Start your advertising campaign:
Before to hit publish:
- Make sure that your targeted audience is fairly broad, so you don't pay too much for clicks (a good way
is to target magazine brands in your niche).
- Always target one specific country at first.
- To test the article, put a daily budget of $4 to $8 for two to three days.
- Make sure that you are not violating the chosen platform's policies to not get banned.
4- Wait for results
After starting your campaign, you need to wait for 2 to 3 days (Recommended: 3 days) to see if your
article is making you any profit.
Make sure to check your campaign everyday though to ensure that everything is okay.
We are working on an instructional guide for content advertising, so stay tuned.
In the mean while, you can check out "The Best Advertising Networks for Adsense Arbitrage" article.
Total cost for advertisement: It depends on how many articles you test before you find a profitable one,
but roughly: From $50 to $500 (Scaling expenses excluded)
Day three of your campaign is the last day of testing, and by now, you should have all the results you need to make a decision whether to scale or kill the campaign.
You should head to your Adsense account and see how much that article have made you and then you compare it to how much did you spend on your campaign:
- If: Revenue ˂ Ad expenses : You should head to your campaign and stop it as this article did not work for you.
- If: Revenue = Ad expenses : You should leave the campaign running and optimize it.
- If: Revenue ˃ Ad expenses : You should scale your campaign and optimize it.
To optimize your campaign, there are several techniques you can use:
1- Optimize your ad copy:
- Use a different image (Bizarre images work best of viral content).
- Use a different headline and/or description (Use mystery to get more clicks).
2- Optimize you targeting:
- Remove demographics and age ranges that are getting a lot of impressions and no clicks.
- Remove interests that have high CPC (Ideally, you want CPC ≤ $0.01 which means that you need to
increase you CTR).
Of course, i am assuming that you are using Facebook ads, but we are working on a more detailed guide
about content advertising, so stay tuned.
Optimizing ads placement can be frustrating for beginners because either you put ads everywhere and risk
your website becoming spammy and banned from Adsense or you have to be prepared to loose money in
order to find the best ads placement.
We recommend you to stick with what already works. Big viral websites have already tested and
determined the best placements; you just need to replicate them on you website.
You can learn more on that from this "ads placement for Adsense Arbitrage" guide.
When you determine that the article is profitable for you, you can start making real money.
To scale your campaign, there is some guidelines you should follow:
- Don't scale too much from the beginning: a good rule of thumb is doubling the budget on your campaign
everyday until it becomes not profitable.
- Monitor you campaign everyday: you should always keep an eye on CTR, CPC and CPM, also you
should check out RPM and CTR on your Adsense account.
- If you are using Facebook ads, you should duplicate your campaign instead of raising the budget to
maintain a low CPC.
- Create other campaigns in different countries (that speak your article's language) and also try different
Finally, you should always, always optimize your campaigns.
At this point there are two scenarios that may have happened to you, either your article succeeded or
failed, and in both ways you just need test other articles.
If your article succeeded then, congratulation, you have successfully started an Adsense Arbitrage online
business and now, it's up to you to maintain it.
But if your article failed, don't worry, that's very common in Adsense Arbitrage. You are not likely to
find your winning article from the first time, but you just need to keep testing articles and tweaking your
ads every time because people have and still are succeeding in this business with minimum amount of
The Total Cost To Start Adsense Arbitrage:
From $120 To $1100 (Scaling expenses excluded).
The Best Free Tools for Adsense Arbitrage:
This is a list of every tool you need to start Adsense Arbitrage (and they're all free):
Duplichecker: This tool scans your article and tells you if it's original (up to 1,000 words per check).
Unsplash: This website provides you with a library of free images with no copyrights.
Buzzsumo: This is the best tool to find viral content right away (Free trial for 30 days).
Content Ideas: This tool from "Neil Patel" shows you the most viral content on Facebook and Pinterest
for a given keyword.
Adbeat: This is the best tool to spy on native ads (Free basic plan or free pro plan trial for 30 days).
The Best Paid Tools for Adsense Arbitrage:
These are advanced paid tools that you need to scale your Adsense Arbitrage business:
Buzzsumo: The pro version has more features to find and analyse viral content even faster (Cost: $99).
Adbeat: The pro version has all the features and filters to find the winning native ad copies (Cost: $249).
Voluum: This is a tracking software for a better tracking and optimizing for your advertising campaigns
What to Avoid in Adsense Arbitrage?
The main problem with Adsense Arbitrage is Adsense accounts limits and bans, there is also the problem
of revenue loss from low website quality.
But this list of "don'ts" should cover everything you need to avoid:
- Don't use a lot of plugins in your website as they will effect its speed.
- Don't use any copyrighted content (text, images, videos...) in your website without mentioning the
- Don't create content for desktop users but create it for mobile users as they are most of the traffic.
- Don't drive traffic from any suspicious sources to your website.
- Don't redirect traffic from other websites to yours (especially if they don't have the same niche as yours).
- Don't lose sight on monitoring your traffic and always report suspicious ad clicks to Adsense.
- Don't put Adsense ads on popups and popunders.
- Don't put ads too close to call to action buttons and clickable elements.
- Don't ever encourage or incentivize your visitors to click on ads.
- Don't click on ads in your own website.
- Don't create more than one Adsense account.
- Don't open your Adsense account in other countries.
- Don't miss out on Google policies updates.
- Don't hesitate to contact Google support for any questions regarding your Adsense account.
And please Don't forget to share our guide with your friends if you find it to be helpful 😊.
Adsense Arbitrage still has not been leveraged by many people, although, it's now the easiest way to
have a real business online, so there are still a lot of apportunities to take your piece from that cake.
Remember, Adsense Arbitrage can generate a lot of money if managed carefully. However, it is an
inherently risky business. First and foremost, you need to keep all the above-mentioned instructions and
guidelines about Adsense Arbitrage in mind and try to get the execution right while remaining compliant.
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