In order to actually make money online, it's vital to bring traffic to websites. Publishers mostly rely on SEO and organic traffic, however, that may not be enough to increase ad impressions and ad clicks. Besides, publishers also need to remain compliant with network policies, which further complicates matters.
While organic traffic works well for publishers with high-quality websites, it may not work for smaller publishers. Because of this, various publishers resort to paid traffic for their websites. This is called traffic arbitrage or digital arbitrage.
How does Adsense Arbitrage work?
Traffic Arbitrage is the simultaneous buying and selling of traffic. The publisher sells traffic at a price higher than they bought it for, thereby gaining profit.
AdSense arbitrage means getting traffic using paid means (coming up) and converting that traffic into paid clicks and impressions by running Adsense ads. The goal with Adsense Arbitrage is to earn more money through Adsense ads than the initial expense made on buying traffic for the website.
How profitable is Adsense Arbitrage?
There are a lot of people who are making five figures and six figures a month from Adsense Arbitrage and they're doing exactly the same process which is buying traffic for cheap and selling it to Adsense to make a profit.
Of course not every website, niche, traffic source, CPCs are the same, so that means it's not going to be that profitable for everyone.
It really depends on how much you're buying website visitors and how you're monitoring them so they can engage with Adsense ads.
FAIR WARNING: In order to try Adsense Arbitrage, you will need at least $500 to $1000 and You should be prepared and able to afford to lose them all, and possibly your AdSense account if you violate Google policies.
How to choose paid advertising networks for Adsense Arbitrage
There is no specific rule for choosing a paid advertising network for Adsense Arbitrage, it depends on the website's niche and type of content.
With that being said, there is one rule of thumb when choosing a paid advertising network: cheap and high quality traffic.
You should stay away from adverting networks with a lot of bot traffic like ad exchange networks and the ones with expensive traffic like Googe ads and Amazon ads.
Adsense Arbitrage has been there for a while and people have been testing different advertising networks to choose the ones that generate more revenue and a lot of them just stick with the one that works for them the best, however, there is four paid advertising networks that work best for everyone and generate high ROIs when it comes to Adsense Arbitrage.
The Best Advertising Networks for Adsense Arbitrage
The below mentioned networks are popular choices for Adsense Arbitrage and can help in bringing quality traffic to your website/web page for a decent price:
A. From Facebook > Mostly Mobile Traffic
Facebook is without a doubt one of the top choices when it comes to buying quality traffic for websites. Facebook ads can help you generate traffic with a low CPC if you can target the right audience and achieve decent CTRs on your ads.
Since almost 75% of the traffic that Facebook gets comes from mobile devices, it is a good idea to prioritize mobile traffic over desktop. So, make sure your website is mobile optimized and monetized if you consider Facebook ads to get traffic.
B. From Taboola > Viral Content
Viral content can be of great help when it comes to getting traffic. Hence, Taboola's Native Advertising platform that can help you earn a lot of mony if you’re planning for AdSense Arbitrage.
Taboola lets you show your content to an audience that you know can increase CTRs, which can eventually drive some traffic to your AdSense ad web page.
C. From Outbrain > Content Discovery
Outbrain is a content discovery network that provides advertisers with the ability to show their content as sponsored recommended content to increase traffic and generate revenue.
Outbrain is a really good option to drive targeted traffic to your website for low CPCs which can then generate high revenue in Adsense.
D. From RevContent > Native Advertising
RevContent is another popular choice that can help you get traffic with the help of native advertisement. RevContent offers more control over content promotion actions and targeting options, and it has a lot of credible partnerships.
Guidelines Publishers Should Follow To Do Adsense Arbitrage
AdSense Arbitrage is an inherently risky business.. So, we have mentioned some guidelines below that publishers should consider when they are using Adense Arbitrage.
1. Provide What Your Ad Promised
Make sure that you webpage or your content provides to visitors what was promised in your ad, that way you would have less bounce rate and more ad clicks and ad impressions.
2. Create High Quality Destination Page
You should not compromise with the landing page quality because Google prioritises quality and good user experience, and despises non-contextual user journeys. you should always remember to design your website and web pages as Google recommends so you won't lose your Adsense account.
3. Monitor Your Traffic Sources
Even if you are getting good traffic via paid advertising networks, you have to keep monitoring the traffic sources. You will need to make sure that no traffic source is sending you bot traffic. Since Google closely monitors this data, not ensuring policy compliance can lead to your account being banned.
4. The Ideal AdSense Arbitrage Setup
Below are the ideal setup key points to start Adsense Arbitrage:
- An efficient website with a specific niche.
- An AdSense account to set up on your website to run ads.
- Unique Content to publish on your website for user engagement.
- A strategy to source traffic for your website.
- A/B testing, so you can eliminate low-quality traffic sources.
- Optimized Adsense ads placement on your website
Read also: Content Ad Placement
AdSense arbitrage can generate a lot of money if managed carefully. First and foremost, you need to keep all the above mentioned guidelines about AdSense Arbitrage in mind and try to excute them right while remaining compliant.