YouTube will now run ads even on videos on channels that are not part of the YouTube Partner Program.
This dicision comes after Google reported a significant increase in profits in the third quarter for YouTube, which saw a growth of $5.04 billion, up 32% from a year ago. It’s likely to increase advertisement solutions for YouTube, but is sure to provoke creators who aren’t eligible to make money on the platform.
Before those new rules, when ads run on YouTube videos, those creators typically receive a cut of the revenue through their role in YouTube’s Partner Program. But now with the new monetization updates, creators who are not in the partner program “may see advertisements on some of their videos” according to the platform’s Terms of Service.