Every web user in today’s times is exposed to a whole gamut of information in various forms. The key for internet marketers and bloggers is to rise above these online materials and make sure that they are seen at the right time in the right place by the right audience. For these groups of online marketers, drawing traffic to their websites is of great importance because everyone knows without traffic, a website is really nothing. They should be able to capitalize on the tools available to them to help them increase their online traffic and focus their initiatives to prospective customers.
One such tool that internet marketers can use for their online activities is Delicious.com. By all indications, this website looks like its users are continuously increasing. Internet marketers should definitely not be without this on their platter of strategic marketing tools. While there are still those who doubt the prudence of keeping links on this website, a lot more are on the other side of the fence, pointing to the benefits that internet marketers and bloggers can take advantage of even with the no follow links on Delicious.
What is delicious.com?
Delicious.com, which was developed in 2003, is a social bookmarking web service. To the less technical, it is a repository of bookmarks or links of different files and materials online that are of interest to various users. Starting from media files to text files, users can post numerous file types and content on the site.
As compared to social media networks where links are posted for sharing, links posted in Delicious are actually saved on the website so that the user can get back to it at a later time. This characteristic alone can already give you an idea of what interests your target audience and prospective customers. Those who are searching for information contained in these links are also able to use these bookmarks in order to gain access to content which others posted for public use or viewing. The links then, are able to generate internet traffic.
Delicious.com: Promotes Your Online Content
For internet marketers, bloggers and the like, this site is an excellent tool to utilize when you want to enhance the exposure of your web content. As mentioned earlier, the website makes use of indices or tags in order to classify all the various web content. You can store your links on this site so that they can be accessed by people specifically searching for these tags.
If, for example, someone is searching for food recipes with a specific main ingredient, the system will look up all content with tagged with that ingredient so that they can be accessed by the user through the search results at the website. The entire system of promoting your web content on Delicious works similar to that of search engines. Hence, the concept of Search Engine Optimization (SEO) also applies here. The main thing to remember is that you have got to have the right key words or tags.
Serving Up Links on Delicious
To be able to use Delicious in driving traffic to your website, take a look at the following tips that you can easily put to practice when doing your internet marketing or blog promotion.
Be on the trending list. If you are new to the website and are worried about not being noticed in the online community, Delicious has made a remedy for that little dilemma. The website has its own trending list as well as the most recent tab which shows all the activity that is happening on the site. All you need to do is begin sharing your media content and you’re good to go.
Set your content as public. All web content that you post on Delicious is automatically on a public viewing setting so you do not have to worry about your content only being seen by you or selected people. Unless of course, you changed your personal settings, you have nothing to be concerned about.
Use the right tags. This feature replaces what used to be known as “stacks”. This year, Delicious has shifted to using tags as a way to organize content and links on their website. And, as with any other SEO initiative, you want to find out what tags your prospective customers are looking for and use these tags in your Delicious link content.